During my Design Bootcamp class through School of Motion, we were given the task of designing the logo and a series of boards for a theoretical new show coming to FOX called Urban Freestyle: Tokyo Throwdown. Conceptually, UF:TT is a breakdance-competition show set in many famous places in Tokyo.
The logo is where I immediately began brainstorming, so we'll start there.
These nine were the ones I gave most consideration to. When designing in just black and white, the typography needs to have a strong amount of contrast between the title and subtitle. Of these, I really resonated most with this one:
I loved how simple the typography was while still offering a strong contrast between the titles. The uppercase text strengthens its identity and adds power to the title. Adding a stroke around the Tokyo Throwdown line creates a distinction between the two lines without adding complexity of different typographical styles. With the logo settled, it was time to begin designing the show intro! Given that UF:TT is a show about breakdancing, I felt it important to highlight the incredible body movement during the intro. I really liked the idea of capturing breakdancing as a silhouette to give extra attention to the incredible body positions. The boards I designed silhouetted the dancers and simplified into a three-color palette: red, white, and black. Black and white are maximum contrasts in value, which made it easy to identify focus. I went with red as the third color because it matched the Japanese flag, which was an important aspect in our brief.
Here are the five style boards I presented in my class! I'm really happy about the result. I think the halftones and texture provide a good amount of dynamics and keep the frames visually interesting. That being said, I know I always have opportunities to improve. For future iterations on this project, I would take further consideration on differentiating the dancers from one another. For the most part, dancers on the same board are the same size, which is a bit limiting and doesn't help to distinguish them. Overall, I really enjoyed this project and I think it was a great exercise in stretching my design capabilities from start to finish.
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